Print-On-Demand means exactly what it is. In essence it is the outsourcing of printing and distribution through third party suppliers.

In a nutshell, all you need to do is create the design, find a company that can handle all the printing and logistics for you, and start marketing to your audience.

Print-on-demand can be done through different channels. There are websites that are in essence print-on-demand marketplaces. An example of such is Redbubble.com. This website is built around creators and allows users to load their design and place it on their extensive range of products. It is quite easy to register, and there have been people who managed to scale this business to multiple 6-figure businesses. It is not easy, and one has to grind hard in order to achieve such levels of sales and productivity. Redbubble differs from most sites because it handles most of the marketing for you, whereas other websites such as Teespring.com just provide you with a storefront and you need to do the rest.

Other channels such as Merch by Amazon (MBA) require the user to go through a registration process and get approved before being able to load any designs. In order for users not to flood the Amazon marketplace, MBA restricts users to a certain level of submissions and the more sales one makes, the higher the level one gets promoted to.

Another alternative is to build your own store and brand on Shopify or WordPress, connect to a third-party production company such as Printful, Printify, T-Pop, Spreadshirt or Gelato, create the products you want with your own original designs and start building an audience.

All of these methods have their own pros and cons. One must make sure that when creating designs, copyright is adhered to. In all cases, for one to succeed, it is advised that a nice is found and a style is built on top. If using marketplaces such as Etsy, it is suggested that a keyword tool is used to gauge what users are searching for so as to try and capitalize on traffic available as much as one can. The key here is to find low-competition traffic.

In the coming months, I will be putting together a set of tutorials for each of these sites that you can follow step-by-step to launch your own print-on-demand business.